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The Silent Smell of paper

, by Anna Altner

  “The smell of a freshly printed book is the best smell in the world.”


Karl Lagerfeld is a true book lover - his library holds more than 300,000 books. The designer also owns a   book publishing company, Edition 7L, and runs his own bookstore, 7. Maybe that's why he developed the new fragrance – Paper Passion.

The scent shall smell like ink on paper and has been developed in cooperation with Geza Schön, a perfumer from Berlin. The fragrance is packaed in a hardcover book which is desgined in collaboration with  Gerhard Steidl, Lagerfeld’s Edition 7L partner. 

  

Hidden inside the pages of a book, Paper Passion is accompanied by texts from Karl Lagerfeld, Günter Grass, Geza Schoen and Tony Chambers.

 

 

Read more at Steidels homepage.